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AI is moving fast.
Is your organization ready to prove it can be trusted |
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Artificial intelligence is quickly becoming part of everyday operations across the news media industry. Publishers are using AI to assist with reporting, automate workflows, generate audience insights, optimize content and improve efficiency. But as adoption accelerates, a new question is emerging from readers, advertisers and regulators alike: How can news organizations demonstrate that AI is being used responsibly?
In this exclusive E&P report, Alliance for Audited Media CEO Richard Murphy explains why trust, transparency and governance are becoming essential components of any AI strategy. Learn how AAM’s Ethical AI Certification and its Eight Pillars of Ethical AI are helping publishers create policies, establish oversight and communicate responsible AI use to audiences and advertisers before outside regulations and market pressures force the issue. |
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Click to learn more about:
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Why transparency about AI use is becoming a key trust signal for audiences and advertisers
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The Eight Pillars of Ethical AI and how they provide a practical governance framework for publishers
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Why advertisers are increasingly scrutinizing AI-generated content and brand safety risks
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How publishers can use AAM’s Ethical AI Certification and guidance documents to build trust while embracing innovation
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“We created a program that publishers can use to demonstrate their high commitment to quality, their high commitment to ethics and their responsible use of AI.”
Richard Murphy, CEO, President and Managing Director of AAM
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