New research from FT Strategies and Northwestern University’s Medill School of Journalism reveals how younger audiences discover, assess and share news — and what it means for publishers facing declining traffic and fragmented discovery. Next Gen News 2, supported by the Google News Initiative, draws on insights from more than 5,000 respondents across five countries, along with interviews with emerging news creators.

Why this study is a must-read for news leaders

• Reveals how younger audiences actually discover and share news today — and where publishers are losing visibility

• Breaks down what drives trust, habit and value for next-gen consumers across platforms and formats

• Identifies concrete opportunities for engagement, product design and distribution strategy

• Translates global research into actionable insights for publishers of all sizes